Global Earth

The European spatial industry has a professional extremely successful experience of buildings and the satellites operating, crossing almost 40 years. The latter years, the strategy evolved to create bigger programs with the biggest ambitions than was possible before. This tendency suffered some difficulties, therefore why are the collaborations as Galileo and as GMES proving difficult?

Look at under the covers of the two programs reveals that the similar challenges presented themselves principally complexity, the request for the products and the subsidy of the program of development, and for the first time, first ESA and the first one THIS established programs by satellite that are conceived to compete on the commercial market and counted on the private sector to the co-fonds them.

GMES and Galileo are the first one two European spatial programs where the commercial considerations were taken into account beginning. The two can be looked at as the system systems that demand the development of a case of matters, a project of feasible implementation base on a meticulous comprehension of basic complexity and an investment optimization ae" translating at last the technical excellence in the true advantages of world to serve a market in expansion.

The two objectives to furnish of Europe with the independent access to the news, and are important goods for the cooperation and the global partnership ae" or as the party of a Global Navigation System by satellite (GNSS) or in the framework of a System of Observation of Global Earth of Systems (GEOSS). The two are motors for the innovation and the economical growth and the European need to be succeeded assuring the success in the long term in industrial European, economical and social the attempt.

Then, how to be able these programs are approached to maximize their effectiveness? The programs of Galileo and GMES the two products "the provisional products", conceived to be passed to the businesses of specialist that add the value to them to divert from the products and operational services for the consumers. The this is these consumers - the true customers - that drives the chain of entire provision. Without them, there is not of not at all in the satellite launch in first place.

These businesses of specialist typically will have their own strategy of product and the good knowledge of advertising and the competitive landscape around them. They need to establish the value of is implied in a such programs and must be confiding of the technical and commercial way forward of them. To do this they generally planned their developments by the road cards, that shows how the new proposed products and maintain the crisis in their own projects of business and meet the ask in evolution of a wider market.

For typically small and specialized the businesses, construct an investment case needs a good view of the market, the confidence in the request viable and where the time-to-it walked is comparatively long, a source of subsidy of intedrim to support their activity. Having appreciated a heritage of 30 years in the conception and the operation of spatial programs, VEGA is a business that was implied closely with the specification and the delivery of the provisional products, and the work on Galileo and GMES took to an engagement of never more near with the suppliers of consumer - the so-called one "downstream" walked. Following their engagement, the business believes that there are three important steps that the institutional bodies should consider for done Galileo and successful GMES.

First, there should be a model viable of request. The THIS and the national governments are important users of end produce for the implementation of their political ones. They can help to create a framework in which a market viable can emerge while federating their clean request. Themselves they can consolidate their conditions, do to clarify them to the industry, and give to a clear indication of the demanded volumes and the quantity that are prepared they to pay, the this will be a lot easier one for the industry to plan the building of investment and capacity.

Deuxia¨mement, the margin brute of self-financing during the first steps of a program is vital to the success in the long term. The institutions can furnish the subsidy of intedrim in the form of a R&D program, or directly in the form of a contracts for the products and the services as possible. This would follow the example of the United States that places a number of contracts for the data of observation of earth.

At last, since a response spaces based to the conditions of the consumers cannot be the only approach, a professional communication and the marketing country should be set up to construct the conscience and the acceptance by the identities of managed brand for the of Europe spatial programs. This country would target the contractors of application and the consumers.

This is a hard challenge on the institutions, and in the return, the industry must work hard to prove the advantages of what spaces has the offer. The occasions are big and only equalled by the intellect and the ambition of the European industrial players. If the commercial environment is assured, the intellect of our scientists and of technicians can attain big things. When a partnership of this width and of depth emerges, the programs of Galileo and GMES the two can be looked at as the major assistants to the ecological protection and economical well-being in an assured Europe. The European spatial industry has a professional extremely successful experience of buildings and the satellites operating, crossing almost 40 years. The latter years, the strategy evolved to create bigger programs with the biggest ambitions than was possible before. This tendency suffered some difficulties, therefore why are the collaborations as Galileo and as GMES proving difficult? Look at under the covers of the two programs reveals that the similar challenges presented themselves principally complexity, the request for the products and the subsidy of the program of development, and for the first time, first ESA and the first one THIS established programs by satellite that are conceived to compete on the commercial market and counted on the private sector to the co-fonds them.

GMES and Galileo are the first one two European spatial programs where the commercial considerations were taken into account beginning. The two can be looked at as the system systems that demand the development of a case of matters, a project of feasible implementation base on a meticulous comprehension of basic complexity and an investment optimization ae" translating at last the technical excellence in the true advantages of world to serve a market in expansion.

The two objectives to furnish of Europe with the independent access to the news, and are important goods for the cooperation and the global partnership ae" or as the party of a Global Navigation System by satellite (GNSS) or in the framework of a Global one Earth observation Of Systems (GEOSS). The two are motors for the innovation and the economical growth and the European need to be succeeded guaranteeing the success in the long term in industrial European, economical and social the attempt.

Then, how to be able the programs of Galileo and GMES are approached to maximize their effectiveness? The two products 'the provisional products' conceived to be passed to the businesses of specialist that add the value to them to divert from the products and operational services for the consumers. The this is these consumers, the true customers, that drive the chain of entire provision. Without them, there is not of not at all in the satellite launch in first place.

These businesses of specialist typically will have their own strategy of product and the good knowledge of advertising and the competitive landscape around them. They need to establish the value of is implied in a such programs and must be confiding of the technical and commercial way forward. To do this, they generally planned their developments by the road cards, that shows how the new proposed products and maintain the crisis in their own projects of business and meets the ask in evolution of a wider market.

For typically small and specialized the businesses, construct an investment case needs a good view of the market, the confidence in the request viable and, where the time-to-it walked is comparatively long, a source of subsidy of intedrim to support their activity. Having appreciated a heritage of 30 years in the conception and the operation of spatial programs, VEGA is a business that was implied closely with the specification and the delivery of the provisional products and treats Galileo and GMES took to an engagement of never more near with the suppliers of consumer, the so-called one "downstream" walked. Following their engagement, the business believes that there are three important steps that the institutional bodies should consider for done Galileo and successful GMES.

First, there should be a model viable of request. The THIS and the national governments are important users of end produce for the implementation of their political ones. They can help to create a framework in which a market viable can emerge while federating their clean request. Themselves they can consolidate their conditions, do to clarify them to the industry, and give to a clear indication of the demanded volumes and the quantity that are prepared they to pay, the this will be a lot easier one for the industry to plan the building of investment and capacity.

Deuxia¨mement, the margin brute of self-financing during the first steps of a program is vital to the success in the long term. The institutions can furnish the subsidy of intedrim in the form of a R&D program, or directly in the form of a contracts for the products and the services as possible. This would follow the example of the United States that places several contracts for the data of observation of earth.

At last, since a response spaces based to the conditions of the consumers cannot be the only approach, a professional communication and the marketing country should be set up to construct the conscience and the acceptance by the identities of managed brand for the of Europe spatial programs. This country would target the contractors of application and the consumers.

This is a hard challenge on the institutions, and in the return, the industry must work hard to prove the advantages of what spaces has the offer. The occasions are big and only equalled by the intellect and the ambition of the European industrial players. If the commercial environment is assured, the intellect of our scientists and of technicians can attain big things. When a partnership of this width and of depth emerges, the programs of Galileo and GMES the two can be looked at as the major assistants to the ecological protection and economical well-being in an assured Europe.